Field / tech

Interactive installation cut

Field cut from a tech / installation day.

Andrew Knight · Field

Interactive installs and tech demos die when the cut only shows screens. I look for the human at the edge of the machine.

This note is a placeholder for the day, not a product launch. If the product needs a film, commission one.

Leave the day in it. Process should look like a day, not a trailer.

Human at the edge of the machine.