Bluebarn
IPC Apex Expo 2025
IPC Apex Expo 2025. Event coverage that still reads as cinema, not booth tape.
Expo floors are hostile: bad light, noise, sales energy. The job was to leave with usable story frames, not a pile of booth walkthroughs.
I hunted faces and process, not banner walls. Banners are for the sales team’s hard drive.
Cut for the day people will still care about after the carpet is gone.
Faces over banners.
From the floor
On the day
If your expo cut looks like a trade-show highlight reel, you filmed the carpet, not the work.