Good Feet
Being a Dad
The dad story carries the weight. Product lands after you already care.
Retail likes the orthotic as hero. On Being a Dad I cut people as the hero and the product as the tool they reach for.
You feel the day before you feel the SKU. That order is the whole cut.
If we had flipped it, you would remember foam density and forget the guy on camera.
People first. Product second.
From the floor
On the day
When every Good Feet piece feels like the same three beats, we got lazy with the person in front of the lens.