SETV
SETV19 promo
Thirty seconds to sell the series, not the season.
SETV19 needed a door, not a trailer. I open on the world of the show, land the title card, and get out before anyone starts counting plot points.
I treated it like a poster that moves. If you freeze almost any frame and still know what you are looking at, the frame is doing the job.
Agency notes always want one more beat. That is how promos turn into recaps. Protect the exit.
World. Title. Out.
From the floor
On the day
A promo that explains the whole season is already too long.