Sharp HealthCare
Sharp Baby App
Parent stake first. UI second.
The Baby App cut sells the reason a parent opens the phone at 2 a.m., not a feature tour.
Screens come after you care about the stakes. If you lead with UI chrome, you are making software, not a film.
I kept the moments that feel like a night with a new kid, not a product launch deck.
Why they open it. Then how it looks.
From the floor
On the day
Nobody remembers menus. They remember why they needed the app.