Sharp HealthCare
Darryl, sixty seconds
Sixty seconds of air. Still no soft open.
A sixty gives more room than a thirty, but TV still hates a soft open. Darryl’s cut earns the extra air with story, not with empty scenic.
I used the length for a cleaner arc, not for more product inserts.
If a sixty feels like a thirty with padding, you failed the format.
More air, same discipline.
From the floor
On the day
Length is not permission to wander.