Sharp HealthCare
Sharp Olymp
Older broadcast mix from the Sharp body of work.
Sharp Olymp sits earlier in the Sharp archive. Different tools, same problem: earn attention fast and keep clinical trust.
I keep it on the wall because the broadcast discipline still reads, even as formats moved on.
Archive cuts are useful. They show what we used to fight for in a linear break.
Old tools. Same job.
From the floor
On the day
Do not restyle an archive piece into something it never was. Show the era honestly.