Sharp HealthCare
Heartbeat Bear
The bear is the prop. The people do the work.
Heartbeat Bear is an object story only if you forget the people. The bear is a prop; the reaction is the story.
I tracked faces around the object, not product beauty for its own sake.
Cute props invite cute scores. I kept the music from turning the whole thing into a commercial for plush.
Prop serves people. Not the reverse.
From the floor
On the day
When the object becomes the star, you lose the reason anyone cares.