Sharp HealthCare
Hugs
Contact and faces ahead of slogans.
Hugs is a softer brand cut. Contact first, copy second.
I let the physical moments breathe instead of punching every smile for a sizzle.
Brand films like this fail when the VO tries to explain what the picture already shows.
Let the contact do the talking.
From the floor
On the day
If the slogan is louder than the faces, recut.